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Strategic management

The strategic management of Wuhan University, dean of how to fundamentally solve the labor shortage? Long-term problem of migrant workers, Gu Shengzu stressed to shunt the premise, central and western rural urbanization as the main channel of the placement of surplus rural labor, to make rural towns has become a “reservoir” to absorb surplus rural labor, but also the income of the farmers a higher level. Farmers to achieve the nearest business, employment, and some farmers to become members of the public, increase farmers’ income by way of reducing farmers. In the 1980s, the government advocated and encouraged farmers to leave their homes, “the industrial model, although many farmers to achieve a vocational conversion, but they still live the lives of farmers. 1990s into the city workers, but also not accepted by the city, the pendulum of floating population. These farmers did not completely sever the “umbilical cord” of the same land. Only release the urban hukou restrictions, farmers have become a public problem of the “labor shortage” will no longer exist.

The current situation in the Pearl River Delta, much like the late 1970s, a replica of the early 1980s. At that time, the processing industry in Hong Kong has no room for profit, just in time for the implementation of reforms and opening up, the processing industry in Hong Kong so have to move into the Pearl River Delta. Otherwise, the processing industry in Hong Kong will be transferred to other places in Southeast Asia. Now the shoe factory, garment factory, electronics factory in the Pearl River Delta of traditional processing enterprises or transferred to the mainland or Vietnam to, or turn itself off.

Secondary school

Recently, this reporter visited a number of enterprises, the requirements of the enterprise most of the repeatedly lowered in response to recruitment difficulty. Guangdong Province Academy of Social Sciences researcher Lin ordinary recruitment difficulty is unlikely to be a turnaround.

Literacy will be able to enter 500 the middle of this month, located in Doumen District of Zhuhai City, Flextronics plant more fence hung out banners significant recruitment of 35-50 year-old literacy workers “, a time to the surrounding West Po Tsuen, the new Student Village villagers greatly emotion. Recruitment website in the Pearl River Delta, the enterprise also hang out a similar job advertisements, said to expand production called over a large number of men and women general workers 35-50 years of age can read to “The closing date for November 28.

After graduating from secondary school in four years ago, the Ah-chung, now 24 years old, into the Flextronics, he said into the plant on the age and degree requirements are very strict, young people aged 18-25 is relatively easy to get into the 35-year-old more than high academic qualifications, then you can directly do the executives, there is little when the general workers. But this few years a growing number of junior high school, “Uncle Aunt” to enter the factory, engaged in the work of the general workers in the production line. Now, as long as the understanding of the word will be able to enter the “.

Science and technology

Operate at full capacity of the health benefits of science and technology revealed that the two information, one “domestic”, and second in Africa and Southeast Asia. ”

Dongguan Science and Technology Industrial Park, a lot of electronic information enterprises also walked the same route with health benefits and Technology.

Guangdong easy special Power Co., Ltd. (hereinafter referred to as the easy special) have chosen to open up African markets to maintain growth.

Plastered with recruitment notices on the wall, jump on the display with up to hundreds of recruitment, talent market hall but did not imagine the bustling, sporadic remained immature young migrant workers looked up and looked …

This is the scene of the September 12, China Securities News reporter to see the talent market in Shenzhen Long View, this scenario also exists in the Pearl River Delta, Guangzhou, Dongguan, Foshan and other cities. Orders rebounded in the background, almost all companies in the PRD are experiencing recruitment difficulties “test, while in the” labor shortage “behind the decline of migrant workers treatment and some enterprises are still in the survival predicament.

Strengthen macro-control

(B) to strengthen macro-control pressure is increasingly heavy
Effective in preventing economic growth shifting from fast overheating in the second half of last year to the first half of this year, the countries to strengthen macro-control. The general policy trend is the steady tightening of the integrated use of land, monetary, fiscal and industrial policies and other regulatory tools, has and will continue a series of policy measures to form a greater pressure on the economy running.
Working pressure of saving energy. Countries, energy efficiency as very important aspect of macroeconomic regulation and control, implementation and assessment of efforts to increase energy saving binding targets. At present, Zhejiang unit GDP energy consumption has fallen below the target value of the national “Eleventh Five-Year” period, during the “Eleventh Five-Year” plan and then decreased by 20% this year, down 4%, the situation is grim. In general, the energy saving heavy task, demanding, a very weak foundation, it is very difficult. Understanding in place, the measures are not solid, in some places still different levels of existence, as soon as possible to reverse. The first half of the results achieved by the energy saving work is preliminary and is not significant. Need to pay attention to the problem: First, the seven major energy-consuming industries production grew rapidly, energy performance is not obvious. Seven industries, industrial output value increased by an average of 26.8 percent, 6.1 percentage points higher than the same period last year, 1.7 percentage points higher than the above-scale enterprises; its industrial output value of new accounts for the scale of enterprises with more than 34.3% over the same period last year 6 percentage points higher; unit of industrial added value of energy consumption was significantly higher than the average of the above-scale enterprises, small decline. Second, a number of high-energy this year, new projects and equipment, increase energy saving target of difficulty. High growth in exports of high energy-consuming industries. Black, non-ferrous metal smelting and rolling processing industry, export delivery value, an increase of 116.9% and 51.7% respectively.

World leather to Asian and African countries

At present, the world every two bags and there is one made by China, Chinese goods supply has accounted for 1/4 of the global total of more than.But about the international market well-known brand luggage, people escape one’s lips is Louis Vuitton, Valentino, had no Chinese brand.China’s luggage industry wants to get the world gate, must be full implementation of brand.This is also China’s luggage industry to achieve sustainable and healthy development needs, is China’s luggage industry to a higher level of development needs, is China’s luggage industry to deal with all kinds of non-tariff barriers need.

As the traditional labor-intensive industries, our luggage industry is low expansion, in order to win the development mode, low prices, profit margins, making products in the design innovation, marketing, personnel training, brand building and the lack of the necessary inputs, causes the enterprise only in markets for survival or for others to do the processing.In recent years, along with the raw and auxiliary materials, transportation, water, electricity, labor cost rise ceaselessly, the profit space of the enterprise is more and more small, the market fluctuated slightly, it is easy to get bigger impact.Therefore, the implementation of brand development, has become a production enterprises winning key.

To encourage enterprises to develop their own brand development, Ministry of Commerce announced on brand promotion system construction of a number of observations.Ministry of Commerce, the future is in the same condition, will give priority to own brand products and enterprises to use science and technology funds, product research and development funding and technical transformation loan discount special funds.The Ministry of Commerce will set up “brand development special funds earmarked for support,” business in the field of brand building activities, the organization of enterprises to participate in independent brand exhibition, exhibition and promotion, support brand in foreign enterprises registered trademark, patent applications, access to domestic and international relevant certification and dealing with intellectual property disputes.In the published a number of observations, Ministry of Commerce decided to perfect the relevant finance policy, to promote the import and Export Bank of China on credit policy to independent brand enterprises tilt, promote China export credit insurance company will own brand enterprises as a “key support for customers”, the development is conducive to independent brand construction insurance products and underwriting model, for the independent brand enterprises to grow to provide financial support.This a series of measure, for our country undoubtedly luggage enterprises to create their own brand development path provides a favorable conditions.

On the other hand, we also see, in recent years, the world leather industry gradually from Europe, the United States and other developed countries to developing countries in Asia, the transfer and recombination, this gives China luggage industry brought rare development opportunity.But this kind of advantage and opportunity is not absolute, but relative.In this case, only from the brand-name products, advanced design and marketing channels, to seize the opportunity, to win a higher level of development.

The world watching China Leather

“World leather watch China”, this sentence shows the China Leather Development status.But this prosperity has just performed for manufacturing big country, consumption, but not a leather powerful nation, especially the brand power.According to market statistics, at present our country’s luggage production accounted for more than half of the global total output, exports accounted for the total supply 1 / 4 above, but the domestic brand in the international stand up foot is very rare, not to mention in the luxury threshold.The domestic luxury market has more than 40% from Europe, North America in about 20%, while the rest were other countries share.

The leather market performance of Pyramid structure, namely the international top brands are occupying high overhead, fewer in number, but the highest profit; the middle is many sizes of the brand have in common, intense competition, frantically to seize the market, share that not much profit, showing a typical “on the tip of the small large” state.

Although the financial tsunami gradually, but the post crisis era, inspire those in the current remaining enterprises consider more effective way to enhance the actual strength of oneself, to promote their own brands, so as to improve market share, adhere to or expanding their sphere of influence. “”.On the development, many enterprises and brand will choose the path of internationalization, it is the inevitable result of the development of leather goods brand.The internationalization of the products will have a more broad market and a huge consumer groups, and international brand represents not only products market, more is the brand’s added value and comprehensive enterprise soft power, image and reputation.It is precisely because of this international, so only accounted for 5% of the market share of the international luxury brands, but in the financial tsunami rising trend, and also to 30% growth.It is not difficult to understand why many brand xiaojianliaonaodai to squeeze single-plank bridge, move toward international.

But the internationalization of many forms, how to do a good job of brand internationalization.Hardware must first have the internationalization of product identification, can be perceived.Before the end of the lions “Council”, the old lion brand “emperor” brand men’s Logo changed.Brand second leader Lv Yi explained to Chinese characters, the original “emperor” and Chinese pinyin “DI” with mark block brand spreading outside footsteps.Make the best use of international resources of the emperor group, in recent years sponsored “Italy Super Cup”, a number of internationally renowned NBA tournament, but frequently appeared in the games of Chinese characters and Pinyin combinations bring strong many international friends confused, they don’t know “DI” represent what, do not know the brand culture connotation.New Logo “Diking” in “King” word, let a person become enlightened at once, on behalf of the king of the word and the emperor card to create male “King” brand meaning complement each other.

Software, must have the concept of internationalization, with international vision, from product design to brand promotion, from the style of products to the market positioning, to take in the international forefront of fashion.

However, the current consumption market, makes people have not only the quality of the product, purchase the product itself is not only products, but the value and symbol.As LV is the top luxury luxury endorsement; Chanel represents a new and distinctive style; and Rolls-Royce cars with the perfect life, noble quality and the success of the cause together, and these brands attractive is their cultural connotation.When a piece of the product in telling the story of ancient historical memory, vivid historical scenes like the movie scenes in front of us, exudes a retro charm and luxurious quality like antique general long and a new bridge, who do not want to have, do not be moved?

And culture, we do not lack.The up and down five thousand years, the accumulation of too much culture, Confucianism of Han civilization, practice, the four books, and a derivative of the various branches of knowledge, is as the acme of perfection.But these do not seem to arouse our interest, just as traditional culture is our increasingly indifferent, they are like a precious jewel of the excavation by foreigners to play on, a huge success.And let the people be most willing to to pay, but we buy all turned out to be the ancestors of traditional culture heritage.

100 years ago, Japanese blessing original from Chinese classics “Ching” “to” Kun yuan, all things grow in the phrase “optional” senior “two characters as the founder of the drugstore name.From this derives from the name of the “easy”, blessing original letter family to create a world class — Shiseido cosmetics group.

In 2005, KFC, Pizza Hut’s parent company Yum launched the first Chinese fast food brand “East Dawning”, the code of Su Shi prose “former Chibi Fu” conclusion: “joy and laughter, wash light more action, are both as nucleus, the counter.And lying in disorder on the boat, not east not only white.”A “Dongpo pork” this famous writer, in another way to influence Chinese people. “”.In “East Dawning” shop, dine side can also appreciate the wall edition Su Shi handwritten “former Chibi Fu”, is a labor of love.

Born in nineteenth Century 4 year Shiseido or, in front of the world both Oriental white or, from the Chinese classics to find the most tension element, make the brand of a magnet, tightly attracted consumers’ hearts and wallets.

Nowadays, Colgate began play drafting this concept, Procter & Gamble rejoice for Chinese also have one’s words at hand, “compendium of Materia Medica” this ancient Dong seems to be the public reading, not only do in Rome as Rome does. It, these “other” for Chinese cultural industry will certainly have a more novel ideas.

Domestic leather shoes brand red dragonfly also already anticipating the traditional culture huge market appeal, launched a new “China Red” as the product of the basic color, make it become a part of brand elements, forming the Red Dragonfly “patent”.

“China Red” represents not only a jubilant celebration, after generations, precipitation, deepen and develop the useful and discard the useless, the traditional marrow changes gradually

Baigou city’s population

“In accordance with large baigou planning assumptions after 2035 Baigou city’s population to be 200,000, fiscal revenue to reach 5-7 billion, the urban area of ​​30 square kilometers.,” Hongqiang told reporters.

Baigou to achieve from the town to and from district to county-level city, across from county-level cities to sub-central city, this is a driving force is also pressure. “We have no way to retreat, unswervingly follow the four ‘modern, ecological type, group type, and sustainable’ urban development concept, give full play to an advantageous location, the status of outstanding commerce, resources and distinctive features, support a strong policy four comparative advantages, the full implementation of the “business of building the city, Prospering City, brand building up the city, tourism, rich city, eco-Liang City,” the five main strategy. “Hongqiang the future with confidence.

With clear national planning, new development journey, baigou the confidence is greater, mine is even greater. September 16, 2008, the five largest mall on the same day opening; September 19, the same day the foundation of the 22 projects with a total investment of 8.7 billion yuan. In May of this year, part of the East, part of North Avenue, construction of Beijing-white 3, one hundred meters, related to 11 Village Street, nearly 2000 villagers, but only a short two weeks, the successful completion of the project into field work.

The first Town Investment Fair Hebei Baigou create ” Beijing metro”

Hebei province Baoding city white town government said today, the town will be on March 28th – 30 days to” Chinese characteristic town” identity is invited to participate in the 2010China urban investment fair.

Reportedly, this exposition by the national development and Reform Commission, the Shanghai Municipal Development and Reform Commission, the State Development Bank Shanghai branch is sponsorred jointly, discuss Chinese city to change the reality of development status and prospects for the future, explore the social folk capital into investment way, path analysis, Chinese medium and small city and the vast majority of small town contains investment opportunities, is the first to focus on” urban investment ” in the field of large international forum.

During the Expo, Baigou will focus on” a new city in the south to rise” this one theme, promote investment projects, investment information, investment environment and policy, and will participate in the exhibition, forum discussions, investment information exchange and investment negotiations and other activities.

White was known as” Chinese box package”, has been the national development and Reform Commission and other 11 ministries identified as “the small town development and reform pilot town”. Luggage Baigou industry is most characteristic, the most dynamic characteristic dominant industry. At present, the white is under construction with modern trade, logistics, light industry, tourism, leisure, famous commercial port in North Lu Hong Kong Logistics Zone, light industrial and manufacturing base for tourism and leisure industry belt.

Be upset Shenzhen small and medium enterprises production planning

In July 20th, the National Bureau of statistics investigation team of Shenzhen released a survey report, through to the Shenzhen330industrial enterprises below designated size sampling investigation shows,7enterprises around the area exists to pull brake to be restricted report, the number of power cut to two times a week or even a Wednesday times.

Therefore, small-business owners say, the normal production and operation has great influence on.

” Daily economic news” reporter yesterday to ask Shenzhen to a number of small and medium enterprises found in Shenzhen in the near future,” pull brake to be restricted report” the situation has eased, but still exist a week two to three times the power failure, general power time as early as 9pm to 10 pm, contains the entire working day, and the enterprise often can not acquire the specific power time.

Findings report shows, small and medium enterprises believe that the current “pull brake to be restricted report” on the production and management has 5Effects: one is the effect of corporate orders will, for the short-term orders take no connection or less then the approach; the two is to rush deadlines, sometimes have to take overtime or self generation, this will increase the cost; three is even deal with comprehensive or there will be no delivery phenomenon, affecting the customer relationship; four is for” piecework system ” of the enterprise employees, pay is not stable, wastage; five is the blackout time cannot be determined, the production plan of chaos.

Notable is, in the” pull brake to be restricted report ” survey, the majority of enterprises expressed the hope that the government to further broaden the financing channels, to solve the small and medium-sized enterprise cash flow problem.

Population and Labor Economics

Brought to the enterprise not just the negative effects of labor shortage. Tsinghua University, China-US Relations Research Center, Zhou visited the southeast coastal cities, found that labor shortage is Forced processing enterprises in the industrial transfer and transformation … is conducive to China’s economic development in the long run.

The re-emergence after the Spring Festival “labor shortage” comes as no surprise. Since 2003, the labor shortage for the first time in recent years to be getting worse. Human Resources and Social Security Department of Labor Science Research Institute, an expert said, the labor shortage caused many reasons, half of sub-urbanization has led to the employment of migrant workers vulnerability is an important reason.

Why the shortage?

Chinese Academy of Social Sciences, Population and Labor Economics, director of the Institute of Cai’s research shows that China’s unlimited labor supply time is long past. Since 2004, the net increase in the amount of annual increase in the employed population are below the new labor demand, over time, the gap between the two are gradually expanding.